Search Engine Optimization or SEO is one of the most important digital marketing modules. It is also one of the hardest skills to specialize in. Search Engine Optimization refers to making your content appropriate and worthy enough to be ranked on the Search Engine Results Page (s) popularly known as SERP. This process in which your article appears on the first page of a SERP is known as SEO ranking. 

Google comes up with new algorithms frequently for improved consumer experience. For instance, their new algorithm BERT emphasizes delivering appropriate answers to search queries taking into account user intent.